The wildlings or free folk often enter the Gift to raid, steal, and carry off women of the north. Because of the frequency of raids, many people have fled south into the mountains or the lands of House Umber east of the kingsroad, leaving the villages and holdfasts abandoned.
Lord Eddard Stark considered having new lords settled in the Gift to protect against the raids. He believed the Lord Commander of the Night's Watch would have approved the idea if the new lords paid taxes to Castle Black instead of Winterfell, but the plan had to wait until after winter.
During their journey to find the three-eyed crow, Bran Stark and his companions seek refuge at Queenscrown in the New Gift, which Jojen Reed observes as having good land. While they are hiding in the tower, they witness a fight between Jon Snow and Styr's Thenns.
After the battle beneath the Wall, Stannis Baratheon informs Jon that he intends to settle wildlings in the Gift, if they swear fealty. The officers of the Watch react negatively when Stannis makes his request.